You might be wondering, what is the point in investing in a brand? Why not just allocate the money you would spend on a brand on marketing efforts or a new website instead? Initially, it might feel silly to spend money on something that seems intangible, but there are a variety of tangible reasons to invest in a strong brand.
First, having a consistent visual look is a great way to organically increase consumers’ trust in your business, product, or service. A strong brand presence ensures that consumers know what to expect when they interface with your business and eliminates confusion. Consumers will know it’s you because they recognize you. And when they recognize you, they’re more likely to consider your business.
A strong brand is just as important internally for your business. It provides guidelines to maintain consistent marketing efforts, aligning with your goals and target audience. At a creative agency like Flight, we’ll build your strong brand with all facets of your company in mind, ensuring that every tool in your toolkit furthers your mission and connects with your target audiences (Your Logo Is Not Your Brand). Whether you’re updating your website, sending out a newsletter, or creating a post for social media, having a strong brand will make your job easier because you’ll already know what colors, fonts, and images to use. If you need to hire someone to create a new brochure, or design a billboard for you, you’ll be able to share your brand guidelines with the creator to ensure that your company’s reputation is kept visually consistent.
In the long run, a strong brand streamlines your marketing efforts, eliminates decision-making fatigue for you, and increases your consumers’ familiarity with your business. If you need to strengthen your brand, reach out to Flight today.
